Raising population awareness around cervical cancer screening in low-uptake groups in North Central London

The project will seek to raise awareness and promote increased uptake of cervical screening amongst groups with low uptake as detailed above. Using social marketing and/or community engagement strategies, it will promote screening uptake by bringing on board influential messengers, providing accurate information, challenging misconceptions and empowering women to take up screening. It will involve the development and implementation of a strong, tailored communication plan though appropriate channels, using messages developed in collaboration with target groups and other key stakeholders.