What the buyer wrote
We are looking for support from a specialist legacy consultancy to develop a legacy marketing proposition using the new brand framework. The objective is to develop a proposition that uses Kew's cause messaging to grow awareness of legacy giving at Kew, inspires new audiences to enquire about leaving a legacy to Kew in their Will and helps engage our current enquirer and intends base. The scope of this project it: • Strategy development and audience insight • Proposition development • Key messages • Case studies Creative development, media buying and activation are not part of this brief.
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Awarded to
Details
- What the buyer calls it
- RBGKEW1483 Legacy Proposition Development
- How they are buying
- Given to one supplier, no competitionNobody else was asked, and the buyer has to be able to justify that.
- Where
- in London
- Kind of work
- Marketing, advertising and communications
Who the buyer named
The buyer published a contact address on this notice.