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Regional Tourism Pilot Project

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What the buyer wrote

The key objective of the Regional Tourism Pilot Project is to act as a proof of concept to demonstrate the value of taking a regional approach to promoting the region to visitors. Learning from this project will be used to inform the development of a regional response to the Tourism Sector Deal. Detailed performance indicators will be agreed as part of the procurement process but are expected to include: • Increase in visitor numbers, particularly focused on shoulder months, and length of stay across the region • Increase in online travel agent bookings for regional visits during campaign periods • Overall increase in online engagement, e.g. Website visits, content downloaded The…

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Details

What the buyer calls it
Regional Tourism Pilot Project
How they are buying
The buyer did not say
Type
services
Suitable for small firms
The buyer says yes. What that is worth
Work starts
31 May 2019
Work ends
31 Mar 2020

Who the buyer named

John Calwell was the named contact on this notice.

john.calwell@westofengland-ca.gov.uk