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Research into the effortless proposition to individual customers

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What the buyer wrote

This qualitative research will take a two stage approach to firstly understand how customers would define an effortless service, and whether this is something that they would want to experience from HMRC. Should the findings show that customers do want an effortless service, HMRC will run a second stage which will test 'effortless' concepts and prototypes with customers to understand how HMRC might be able to practically apply 'effortless' into the services that we provide.

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Awarded to

Kantar£78.3kends (28 Feb 2020)

Details

What the buyer calls it
Research into the effortless proposition to individual customers
How they are buying
Called off an existing agreementThe work went to a supplier already on a framework or dynamic market.
Type
services
Work starts
28 Aug 2019
Work ends
28 Feb 2020

Who the buyer named

e.procurement@hmrc.gsi.gov.uk was the named contact on this notice.

lee.corrigan@hmrc.gsi.gov.uk