Research to understand reassurance needs of customer to inform development of levers and encouraging take up of the Personal Tax Account
What the buyer wrote
Assignment under the Market Research MR130001 Agreement Contract. The aim of this research was to understand the customer need for reassurance, certainty and trust within HMRC digital channels and specifically within the PTA. The research sought to answer the following objectives: 1. To understand how customers view their responsibilities for their tax affairs. 2. Understand the customer need for reassurance, certainty and trust when meeting tax obligations. 3. Explore customer awareness and understanding of HMRC digital services. 4. Identify barriers to using PTA and what support is needed to address these. 5. Design levers and ideas to influence reassurance and trust. 6. Test an…
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Awarded to
Details
- What the buyer calls it
- Research to understand reassurance needs of customer to inform development of levers and encouraging take up of the Personal Tax Account
- How they are buying
- Called off an existing agreementThe work went to a supplier already on a framework or dynamic market.
- Suitable for small firms
- The buyer says yes. What that is worth
- Work starts
- 17 Jul 2017
- Work ends
- 27 Oct 2017
- Kind of work
- Research, evaluation and insight
Who the buyer named
Liam Osborn was the named contact on this notice.