Agreement for Digital Marketing Services (at home)
What the buyer wrote
The need for universities to have a strong and consistent presence online has arguably never been more important. Additionally, much of the target audience is from the generation most likely to utilise social media, therefore having a presence on these and other digital platforms is crucial to university recruitment. Consideration periods are lengthy and vary from student to student. Maintaining a continual advertising presence online ensures that students are aware of the brand or reminded about the University, whatever stage they are at in their consumer journey. The University has an 'always-on' digital marketing approach to ensure this, operating pulsing scheduling to upweight activity…
Details
- What the buyer calls it
- Agreement for Digital Marketing Services (at home)
- How they are buying
- Advertised, then negotiatedThe buyer talked terms with bidders rather than taking fixed offers.
- Type
- services
- Where
- in the North West
- Kind of work
- Marketing, advertising and communications
Who the buyer named
William Duckworth was the named contact on this notice.