RSSB2632 - T1134 Understanding drivers that impact travel choice

This aim of the project is to develop a broader range of insights into the travel behaviour that will affect rail demand in both the short term (up to 3 years) and medium to long term (up to 20 years). This project is expected to: - Identify key drivers that impact consumer behaviours on travel generally and rail specifically including those non-PDFH drivers/impacts which we might expect to see playing an increasing role on travel behaviour and demand in the future - Propose an approach to rail market segmentation to enable decision makers to understand impacts from a passengers' perspective - Indicate possible monitoring mechanisms for leading indicators of rail demand beyond GDP and…

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