Safer Roads in South Yorkshire

Aim; We are looking for a company to manage our paid-for advertising for the remainder of the year, being responsible for developing, procuring and overseeing the delivery of a series of paid for road safety advertising campaigns for the SRP. These advertising campaigns will align with and support our wider campaigns programme, which aims to engage with the public across South Yorkshire to influence attitudes and change behaviours to promote safer roads use. Objectives; To promote additional training to young riders aged 17-24 years as part of freshers week. To encourage pedestrians and cyclists to wear bright and reflective clothing during the darker winter months and for drivers to lo…

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