What the buyer wrote
Assignment under the Market Research MR130001 Agreement Contract. HMRC and formerly the Inland Revenue has been running a Self- Assessment communications campaign since 1995. The current campaign is designed to encourage individuals to complete their tax returns online and on time, as well as to generally promote a positive public view of HMRC and to raise awareness of the deadlines for filing returns. The purpose of this research is to measure the effectiveness of the 2017/18 marketing campaign among the Self-Assessment audience.
Bid for this and lost? There is a short window in which the decision can be questioned.
Awarded to
GFK U.K. Limitedends
Details
- What the buyer calls it
- Self Assessment Campaign Tracking
- How they are buying
- Advertised, then negotiatedThe buyer talked terms with bidders rather than taking fixed offers.
- Suitable for small firms
- The buyer says yes. What that is worth
- Work starts
- 4 Jan 2018
- Work ends
- 31 May 2018
- Kind of work
- Research, evaluation and insight
Who the buyer named
Khateja Salajee was the named contact on this notice.