Self Assessment Campaign Tracking Research 2015/16 – Regional Boost in the West Midlands and Yorkshire and the Humber

Market Research MR130001 Framework Agreement contract Self Assessment (SA) is the process by which around 10.8 million customers, including the Self Employed, Higher Rate taxpayers and appropriate Child Benefit recipients, declare and pay their tax liabilities each year. HMRC and formerly the Inland Revenue has been running a Self Assessment communications campaign since 1995. The current campaign is designed to encourage individuals to complete their tax returns online and on time, as well as to generally promote a positive public view of HMRC and to raise awareness of the deadlines for filing returns. Every year the SA deadline is 31 January and usually paid-for marketing activity …

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