Self Assessment Campaign Tracking Research 2016/17 – Pre-wave
What the buyer wrote
Assignment under the Market Research MR130001 Agreement Contract. Self Assessment (SA) is the process by which around 10.8 million customers, declare and pay their tax liabilities each year. HMRC has been running a Self Assessment communications campaign since 1995. The current campaign is designed to encourage individuals to complete their tax returns online and on time, raise awareness of the deadlines for filing returns and focuses on people finding ‘inner peace’ once they have completed their tax return. The objective of the campaign is to encourage all SA taxpayers to file and pay their returns by 31 January, with a particular focus on procrastinators –unrepresented – who file jus…
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Awarded to
Details
- What the buyer calls it
- Self Assessment Campaign Tracking Research 2016/17 – Pre-wave
- How they are buying
- The buyer did not say
- Suitable for small firms
- The buyer says yes. What that is worth
- Work starts
- 18 Oct 2016
- Work ends
- 30 May 2017
- Kind of work
- Research, evaluation and insight
Who the buyer named
Michelle Walker was the named contact on this notice.