Social Listening and Audience Intelligence
What the buyer wrote
At Ofwat, we are aware of the mass of social data available about the 17 water and waste water companies we regulate, the wider sector and water in general but we don't have a tool which enables us to effectively and accurately monitor and evaluate this data, to provide us with valuable insight. We do very basic social media listening (tracking brand mentions, reactive monitoring in the case of an incident etc) but want to increase our capabilities and use the data to generate insight that can inform our planning; both in terms of our communications and also our wider regulation. We are looking for a tool to make the best use of available data to inform our work. We mainly use Twit…
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Awarded to
Details
- What the buyer calls it
- Social Listening and Audience Intelligence
- How they are buying
- Advertised, open to anyoneAny supplier could bid without being invited first.
- Type
- services
- Suitable for small firms
- The buyer says yes. What that is worth
- Work starts
- 6 Jan 2020
- Work ends
- 5 Jan 2021
Who the buyer named
Lena Cluxton was the named contact on this notice.