What the buyer wrote
The BBC has a unique role to play in the strategic development of the digital future of the BBC based on how we engage and interact with our audiences. This procurement process seeks a single Applicant to provide a fresh approach to these challenges and provide advice on all aspects of the BBC's broad strategy. The successful Applicant will provide strategic marketing advice from an external perspective based on evidence and experience, to the senior leadership team of the BBC to enhance the BBC's digital offer to audiences. This will comprise advising on a range of projects including the development of myBBC, specific marketing campaigns and audience research, together with advising on r…
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Awarded to
Details
- What the buyer calls it
- Strategic Consultancy
- How they are buying
- Advertised, shortlist firstSuppliers applied to be considered, and the buyer picked who went on to bid.
- Type
- services
- Work starts
- 10 Sep 2015
- Work ends
- 10 Sep 2016
- Kind of work
- Legal services
Who the buyer named
Esther Ward was the named contact on this notice.