Swan Housing Customer Segmentation and Journey Mapping 2021
What the buyer wrote
We are seeking an external partner who can help us with the first phase of our development, to enable us to better understand who our customers are and how they interact with us currently. Only by speaking with our customers and our people can we start to understand how we can better deliver our services. We are looking for a consultant that has the vision and skills to help create customer personas through segmentation and then map a select number of customer journeys. When we refer to our customer this encompasses not just our general needs residents but our supported housing residents, care and support customers, private sector renters, leaseholders, keyworkers and sales customers.
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Details
- What the buyer calls it
- Swan Housing Customer Segmentation and Journey Mapping 2021
- How they are buying
- Given to one supplier, no competitionNobody else was asked, and the buyer has to be able to justify that.
- Type
- services
- Framework
- Yes: joining it lets you bid for call-offs without a new tender each time
- Where
- in the East of England
- Kind of work
- Marketing, advertising and communications
Who the buyer named
Caroline Marshall was the named contact on this notice.