Tender for media advice and buying to target ethnic and mature communities in East London

This year UEL has undertaken analysis of data on its currently enrolled UG students for each of its Academic Schools. This has confirmed that for each School, certain subject areas have high percentages of mature students and high percentages of students from various ethnic groups (details below). The majority of these students are in east London and neighbouring Essex. While we recognise that our mainstream advertising will have some impact on these potential students (as we feature them in our outdoor and press adverts already) we want to explore more specific targeting of mature people and people from the ethnic groups identified in the documents..