Tender for Strategic Support for Audience Development

The National Army Museum (NAM) wishes to procure a suitably qualified and experienced partner to work with the staff to develop a new audience segmentation model which will influence and shape the future strategy for the Museum. The audience segmentation model will need to identify our key visitor segments and their needs. The Museum identifies that it will also need to update our communications guidelines and messaging frameworks. These will be repositioned alongside the organisations new mission and values which also need to be interpreted for internal and external use. To enable the above the Museum is looking for a proposal, telling us how you would approach the project, in what …

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