What the buyer wrote
TfWM is co-ordinating and overseeing a two-year pilot project, ADEPT SMART Places 'Live Lab', working with a number of delivery partners. CPC is contracted by TfWM (part of the West Midlands Combined Authority) to design and deliver an approach to create user personas building upon the completed segmentation. There is requirement to undertake research to develop user personas that will inform the design of new products and services for West Midlands citizens. This project builds on a previous collaboration between CPC and TfWM - the development of an All Traveller Segmentation which produced an eight-segment solution for all households in the West Midlands. The key outcome of the current pie…
Details
- What the buyer calls it
- Transport for West Midlands Personas
- How they are buying
- The buyer did not say
- Type
- services
- Suitable for small firms
- The buyer says yes. What that is worth
- Work starts
- 29 Sep 2020
- Work ends
- 31 Jan 2021
- Kind of work
- Health and social care, Transport and fleet
Who the buyer named
Procurement Team was the named contact on this notice.