UK SBS The Provision of Marketing Automation Tool

This tool will replace, or interface with, existing tools used by the Communications team, in particular the digital and events team members, and will enable us to improve efficiencies when compared to existing tools, and help us to achieve greater customer insight across our social, web, and email channels. This insight will allow us to better plan and deliver on our right message, right person strategy and therefore improve the way in which we serve our organisational strategic aims with some obvious key benefits: • More time for the team to add value to their roles, rather than wasting time repeating processes or simply waiting for the tools to operate properly • Improved understand…

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