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Understanding Defence Audiences - Discovery Phase

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What the buyer wrote

The Ministry of Defence need to gain insight into the behaviour, needs & context of the varied audiences across the whole of UK Defence Personnel. At this stage we aim to get a baseline understanding that can be iteratively improved upon in the future. There are approx 250,000 civilian & military personnel within Defence across geographically dispersed locations & multiple organisations as well as military personnel within Defence - regular & reserve (not just the single services &taking into consideration 2 year role rotation): - HOCS (Head Office and Corporate Services) - Royal Navy - British Army - Royal Air Force - DE&S (Defence Equipment and Support) - DIO (Defence Infrastructure …

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Awarded to

Reading Room London Ltd£51kends (10 Feb 2016)

Details

What the buyer calls it
Understanding Defence Audiences - Discovery Phase
How they are buying
Advertised, shortlist firstSuppliers applied to be considered, and the buyer picked who went on to bid.
Type
services
Suitable for small firms
The buyer says yes. What that is worth
Work starts
10 Nov 2015
Work ends
10 Feb 2016

Who the buyer named

The buyer published a contact address on this notice.

Sarah.Barnes861@mod.uk