Visit Britain USA Co-op Campaign
What the buyer wrote
VisitBritain have launched a new USA Co-op Marketing program to provide a collaborative consumer marketing campaign platform that West Midlands Growth Company can buy in to. Launching March 2023 (phase 1), VisitBritain will deliver value to industry by seeding the program with an initial investment of a £250K media buy to generate awareness and stimulate consideration to visit Britain amongst travel intenders. This is an opportunity for us to capitalise on the initial investment of a £250K (estimated) media buy from Visit Britain to generate awareness and stimulate consideration to visit the West Midlands amongst travel intenders. With an investment of $50k (£38,168) from WMGC, the West Midl…
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Awarded to
Details
- What the buyer calls it
- Visit Britain USA Co-op Campaign
- How they are buying
- Given to one supplier, no competitionNobody else was asked, and the buyer has to be able to justify that.
- Type
- services
- Where
- in London
- Kind of work
- Marketing, advertising and communications
Who the buyer named
Ronny Tigere was the named contact on this notice.