What the buyer wrote
Visit London (VL) is the official visitor brand for London and has built a sizeable and engaged audience across a variety of online platforms. We currently generate over £1m income from these channels. The brand is also trusted and well known by our tourism partners. However there is no clear income strategy for the VL brand and channels. Each channel has an individual plan and whilst some already contribute to income, the overall strategy is fragmented. Consumer behaviour and channel opportunities are changing, so too the competitive landscape. We are competing for income and eyeballs with social media channels, Google, specialist travel ecommerce sites, Online Travel Agencies, and …
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Awarded to
Details
- What the buyer calls it
- Visit London Income Strategy
- How they are buying
- Quotes from a few suppliersThe buyer approached a small number directly rather than advertising it.
- Type
- services
- Suitable for small firms
- The buyer says yes. What that is worth
- Work starts
- 14 Jun 2020
- Work ends
- 24 Jul 2020
- Kind of work
- Marketing, advertising and communications
Who the buyer named
Priscilla Padroni was the named contact on this notice.