Visitor Segmentation and Marketing Analysis
What the buyer wrote
A recent 'awareness survey' conducted on behalf of the South Downs National Park Authority (SDNPA) identifies low levels of awareness for the South Downs National Park across all age groups. This research requires further detailed analysis as part of a customer segmentation study. Such segmentation analysis should be conducted to provide: A) A thorough current visitor and non-visitor profiling analysis B) An overview of the competitive set C) 'Best prospect' customer segment opportunities D) A recommendation of marketing propositions Provide the SDNPA with the research that will underpin and influence future marketing propositions, to…
Details
- What the buyer calls it
- Visitor Segmentation and Marketing Analysis
- How they are buying
- Advertised, open to anyoneAny supplier could bid without being invited first.
- Type
- services
- Work starts
- 16 Jul 2017
- Work ends
- 31 Oct 2017
- Kind of work
- Research, evaluation and insight
Who the buyer named
Hayley Stevenson was the named contact on this notice.