What the buyer wrote
"The Waterway Engagement Monitor (WEM, previously the Inland Waterway Visitor Survey) is one of the Canal & River Trust's (the Trust) primary survey instruments. The WEM is an online survey consisting of a nationally (England & Wales) representative sample of 960 adults in each monthly period (11,500 throughout a typical year). Data is subsequently weighted to the national England & Wales population profile in terms of region, sex, social grade and age. The WEM is used to track a number of key performance indicators (KPIs) in addition to various outcomes related measures. The main KPIs are: Visitor (and visit) volumes Brand awareness Visitor satisfaction Brand support Valuing waterways …
Details
- What the buyer calls it
- Waterways Engagement Monitor (Market Research)
- How they are buying
- Advertised, shortlist firstSuppliers applied to be considered, and the buyer picked who went on to bid.
- Type
- services
- Suitable for small firms
- The buyer says yes. What that is worth
- Work starts
- 14 Jan 2019
- Work ends
- 13 Jan 2024
- Kind of work
- Research, evaluation and insight
Who the buyer named
John Brown was the named contact on this notice.