What the buyer wrote
The University of Exeter requires a platform to support our web optimisation programme to aid our student recruitment and research reputation objectives. The platform should allow us to quickly and easily AB test new features, content and design on our webpages against clear goals with in-depth statistics on what our users are doing to allow data-based decisions on what works. We also need personalisation features to allow us to target certain types of users such as those in specific countries or those who have carried out previous actions on our website.
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Awarded to
Supplier not named
Details
- What the buyer calls it
- Web Optimisation Platform
- How they are buying
- Advertised, open to anyoneAny supplier could bid without being invited first.
- Type
- services
- Where
- in the South West
- Kind of work
- Website design and development
Who the buyer named
University of Exeter was the named contact on this notice.