Wichelstowe Marketing & Branding

Swindon Borough Council are seeking a consultant or consortium of consultants to develop a brand identity for the Wichelstowe site as a whole, a sub-brand for the first parcel of market housing and a strategy for managing the pre-launch and launch phases of the development. The strategy should look to meet the objectives for the site and set Wichelstowe apart as a high quality place distinct from standard new build development. We are not just looking for a logo to include on marketing material but instead a brand approach with personality that permeates through every part of the site from the architecture, to the landscaping and the interiors of the showhomes. We anticipate that the bran…

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