What the buyer wrote
Awarded - AHDB intended to procure a Contract to a successful Supplier/s for the provision of Consumer Segmentation. The requirements is split into Lot One - Meat and Lot Two - Dairy. The successful supplier/s will be required to deliver and develop a Consumer Segmentation to underpin the future AHDB strategy and inform upcoming marketing activities. The segmentation needs to be based on actual purchasing behaviour as well as attitudes and should work across multiple AHDB sectors. The aim of the segmentation is to allow AHDB to have a common 'language' for all sectors and a way of targeting consumers more efficiently, beyond just simple demographics. Lot One - Meat a budget of £180,000 inclu…
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Details
- What the buyer calls it
- Consumer Segmentation
- How they are buying
- Advertised, open to anyoneAny supplier could bid without being invited first.
- Type
- services
- Kind of work
- Research, evaluation and insight
Who the buyer named
Julia Burger was the named contact on this notice.