What the buyer wrote
Royal Botanic Gardens, Kew is looking for a supplier to conduct Audience and User Research for our website www.kew.org. The purpose of this requirement is to understand more about Kew website users and their website experience. . This work will also feed into a website design refresh project we are undertaking. The ultimate goal for the segmentation is to have a shared language across the organization and to use the segments to embed an audience-centered approach in product and content development. In addition it is to identify recommendations for growth areas of website usage. Additional information: Please register your interest in this opportunity using the link to the Defra…
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Awarded to
Details
- What the buyer calls it
- Audience Segmentation and User Needs Research
- How they are buying
- Advertised, open to anyoneAny supplier could bid without being invited first.
- Work starts
- 20 Sep 2015
- Work ends
- 11 Oct 2017
Who the buyer named
The buyer published a contact address on this notice.