BBC Public Opinion Research

Utilising the UKSBS Market Research framework . This is a contract for research to gather evidence on the public’s view of the BBC. This findings will be considered by ministers, alongside other sources of evidence, to make decisions about the way the BBC should operate over the next Charter period. In particular, it will complement the evidence gathered via the public consultation. Whilst the public consultation is important the evidence it provides will naturally be skewed towards those who have the inclination to respond.