What the buyer wrote
The BBC is tendering for a CMS Modernisation Programme which is being tendered in two Lots: Lot 1 - Campaign Management System (CMS) Lot 2 - Data Management Solution (DMS) Lot 1 - Campaign Management System (CMS) - The CMS will enable the BBC to design, schedule and execute multi-stage and multi-channel closed loop campaigning. The CMS will manage the BBC contact strategies for segments and cohorts for inbound and outbound channels. Insight, Analytics and Reporting (A&R) - The solution will have analytics and reporting functionality with visualisation tools, for enabling analysis and optimisation of campaigns and for wider business performance, operational efficiency and continuous i…
Details
- What the buyer calls it
- CMS Modernisation Programme
- How they are buying
- Advertised, then negotiatedThe buyer talked terms with bidders rather than taking fixed offers.
- Type
- services
- Suitable for small firms
- The buyer says yes. What that is worth
- Work starts
- 1 Feb 2018
- Work ends
- 1 Jan 2027
- Kind of work
- Software development
Who the buyer named
The buyer published a contact address on this notice.