Customer Closeness Programme

The purpose the Client’s Customer Closeness Programme is to undertake ‘closeness’ activities to better understand the lives of its customers. The Client requires the assistance of a specialist Provider to support its recruitment of sample customers for research purposes and provide wider expertise. The Customer Closeness Programme provides the opportunity for the Client’s staff to meet customers. The present contract has proved to be a highly successful programme across the Client’s organisation; it has gained traction with senior managers as a useful tool to engage staff and enable greater empathy with the Client’s customers. Customer Closeness has many names and is often referred to as…

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