Fostering - Lead Creative and Strategic Agency 2026

We are looking for a strategic and creative partner to lead the ongoing development and delivery of the National Fostering Recruitment campaign. The appointed agency will act as the lead agency for the campaign, working with WPP 650 to provide creative strategy and development; production of campaign assets across all paid channels and formats; brand guardianship of the campaign brand; creative input to support low/no-cost content for owned and shared channels; and collaboration with DfE and other contracted campaign agencies