GB-London: BTA1103- Provision of Core Market Segmentation services

VisitBritain is responsible for marketing Britain worldwide and developing Britain's visitor economy and we work in partnership with the UK Government and other tourism bodies along with industry organisations both in the UK and overseas to market Britain in an inspirational and effective way. VB are currently reviewing our consumer marketing strategy, and a key part of this is developing a clear understanding and rationale for when, and how, our marketing activity can create additionality, that is to: •Encourage visitors to take trips to GB that otherwise would not have happened and/or •Encourage visitors to increase the value of their trip, for example, by sta…

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