(NU/1589-33) Agency Support to undertake a segmentation research project for Widening Participation student groups
What the buyer wrote
Newcastle University would like to commission a market research agency to undertake a segmentation project of its Widening Participation students. We would like to better understand the needs of three of these under-represented groups and how we can embed an evidence-led approach to: - targeting - tailored initiatives to support progression to higher education - communications pre-entry (messages, themes and channels) - communications post-entry (messages, themes and channels) - support throughout their degree - campaign messaging and adaptability per audience. Our primary campaign tagline is ‘Build your new’ Our primary target groups for Widening Participation are: - Low Participation Neigh…
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Details
- What the buyer calls it
- (NU/1589-33) Agency Support to undertake a segmentation research project for Widening Participation student groups
- How they are buying
- Advertised, shortlist firstSuppliers applied to be considered, and the buyer picked who went on to bid.
- Type
- services
- Dynamic market
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The buyer published a contact address on this notice.