What the buyer wrote
The Department for Education is looking for a January 2021 PR campaign to rival its April 2020 launch for The Skills Toolkit. The Skills Toolkit has been very well received since its launch, with more than half a million page views and thousands of course starts. Paid media is proving very effective in driving traffic to the site, but to give the paid activity more impact and longevity, we need to get people talking about The Skills Toolkit - building awareness of the platform amongst employers and learners, and encouraging people to recommend it to others. This is particularly important in regions outside of London where the need for upskilling in response to COVID-19 is most acute,…
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Details
- What the buyer calls it
- PR brief for The Skills Toolkit
- How they are buying
- Called off an existing agreementThe work went to a supplier already on a framework or dynamic market.
- Type
- services
- Suitable for small firms
- The buyer says yes. What that is worth
- Work starts
- 16 Nov 2020
- Work ends
- 31 Mar 2021
- Kind of work
- Marketing, advertising and communications
Who the buyer named
The buyer published a contact address on this notice.