Student Journey Mapping and Segmentation Analysis
What the buyer wrote
To produce a detailed map of the 'end to end' student journey from awareness to graduation, segmented by relevant student characteristics, actionable insights into the characteristics of our student body, and identified target markets for recruitment growth. These elements will be reported along with a prioritised action plan to enable the university to make the most of potential recruitment markets, and to understand how we can provide a 'better' applicant and student experience. This is a one off Procurement exercise for the University with the Contract term being for a set time period, key deliverables are required during the course of the contract and these are detailed below: - R…
Bid for this and lost? There is a short window in which the decision can be questioned.
Awarded to
Details
- What the buyer calls it
- Student Journey Mapping and Segmentation Analysis
- How they are buying
- Advertised, open to anyoneAny supplier could bid without being invited first.
- Type
- services
- Suitable for small firms
- The buyer says yes. What that is worth
- Work starts
- 27 May 2019
- Work ends
- 29 Feb 2020
- Kind of work
- Research, evaluation and insight
Who the buyer named
The buyer published a contact address on this notice.