YouGov - Policy, user testing, communications for the NHS Test and Trace App
What the buyer wrote
The services are to support the successful launch of the COVID-19 App. Services are to survey a representative sample of the UK to explore attitudes with regards to the App in depth, to assist an understanding of download drivers. There is also a segmentation of the population based on their willingness to download the App, providing information that should assist effectively prioritising messaging and advertising spend.
Currently held by
Details
- What the buyer calls it
- YouGov - Policy, user testing, communications for the NHS Test and Trace App
- How they are buying
- Given to one supplier, no competitionNobody else was asked, and the buyer has to be able to justify that.
- Type
- services
- Work starts
- 16 Jul 2020
- Work ends
- 17 Oct 2020
Who the buyer named
The buyer published a contact address on this notice.